Press release dated 27th July 2012
Thanks for the feedback on the retail price, which was placed on here to basically to get you the customers to respond, and that you did.

The price bracket of £120.00 was our gentle toe in the pool of player’s opinions.

Our initial price projection was based on a profit basis and subject to the scrutiny of our accountants, who work with numbers and sharp pencils. The tech boys who run the company live in the real world and I assure you we do listen to people’s opinions especially people who take the time to comment and support us on this venture.

The whole point of fact for placing such a high retail price was to gauge the market place reaction which it has, I know some people will support s.w.a.t. regardless which shows loyalty, which we truly appreciate and big man hugs will be given next time we meet.

We must point out also that the v.t.g. has full technical support and internals made from the highest quality stainless steel, the debunked dynatec however did not offer such support or warranties.

To establish we are neither profiteers nor blaggers, and today with a lengthily meeting with the director’s team and accountants, we have now established our retail price. Initially it was to be over the hundred pound bracket based on a cost return of R&D and investment in the v.t.g. being in the region of £40,000.00 give or take a few beers lost in meetings. We thrashed out a new retail price being set at £95.00 including vat without upsetting the package as it has been crafted.

This price was based on projected volume sales would increase due to the reduction, thus making manufacturing costs lower due to higher cheaper prices based on volume component purchasing, in other words we buy order more spares in volume we command a lower price.

The outcome would be you the customers benefit with affordable quality products from S.W.A.T. Now if you’re not smiling now and standing there trying to sell your sister I will be very disappointed.
Kindest regards
Paul / aka nutz